Mag. Zsuzsa Varga
Hi, It’s me, Mag. Zsuzsa Varga – a seasoned marketing professional with a passion for delivering exceptional results
Over the past 10 years, I’ve honed my skills as an account manager, rising from junior roles to senior leadership and team management. I love working with clients, transforming ambitious ideas into reality, and tackling challenges head-on to create innovative marketing solutions that make a lasting impact.
My expertise lies in BTL marketing and event management, with a strong focus on measurable results like ROI, visitor engagement, and cost efficiency. I’ve partnered with renowned international brands such as Milka, Oreo, Jacobs Douwe Egberts, Lidl, Vodafone, and De'Longhi, designing creative, memorable campaigns that consistently exceeded expectations.
Hello It's Me
What sets me apart is my ability to connect client goals with creative execution seamlessly. I understand how to translate bold concepts into actionable strategies that inspire clients’ confidence and drive success. From managing nationwide promotions to building strong client relationships and handling complex negotiations, I thrive in fast-paced, results-
driven environments.
I’m eager to bring my experience, creativity, and dedication to new challenges. Let’s work together to achieve outstanding results!
And what was my tasks as an account manager, I performed the following tasks in the projects below:
• campaign concept kickoff with client
• preparation of a creative brief for creative team
• presentation for client
• price offer
• internal kickoff
• full implementation of selected concept
• subcontractor selection and conclusion of agreement
• installation productions
• area reservation
• prize draw rules and management
• managing and executing with full-scale construction-demolition management at all locations
• monitoring
• evaluation of results
MILKA TASTE TOUR
Milka's Tenderness Tour, cuteness factor maxed out in a 360-degree campaign
• client: Mondelez
• brand: Milka
• task: 1, national Milka roadshow with celebrities, prize draw, gift giving, 2, online (self-developed application) and offline (postcard) Milka messaging messaging on a microsite
• timing: 1.5 month active campaign phase
• in numbers: national roadshow with 25 stations | 10,000 km traveled | approx. 26,000 direct contact numbers | 9,363 postcards sent | 5,455 postcards sent online | 25,762 distributed sampling chocolates | 1 satisfied client
• the challenge: During the execution of the Milka Taste Tour, I managed multiple complex tasks simultaneously to ensure the project’s success. A key challenge was maintaining seamless communication about the tour’s weekly schedule via Milka’s social media platforms, supported by targeted local ads. This required a well-coordinated effort to keep the audience informed and engaged in real-time.
Another significant responsibility was ensuring the availability of tasting products and equipment at each location. As the tour gained popularity, demand exceeded initial expectations, requiring rapid adjustments. I implemented additional logistics solutions, including separate deliveries, to supply extra products and devices nationally, all while adhering to the pre-calculated budget by identifying cost-effective options.
Parallel to these efforts, I coordinated the sending of postcards, which the visitors could fill out at the locations of the Milka Taste Tour or on the online microsite (developed by Mondelez for the campaign) and send them to the recipient through us. By analyzing the combined data from both online and offline channels, we gained valuable insights into consumer preferences, which informed the planning of future projects.
This project clearly demonstrates my ability to adapt to changing challenges, manage resources effectively, and achieve successful results even within strict constraints.
-> Lollipop pr awarded
OMNIA BARISTA COFFEE INSTORE TASTING
Freshly ground, hot coffee while shopping
• client: Jacobs Douwe Egberts
• brand: Omnia Barista bean coffee introduction
• task: national in-store tasting (Tesco, Auchan, Interspar)
• timing: 5-month active campaign phase
• in numbers: 15 cities | 6,000 working hours spent tasting coffee | 250 promotional occasions | approx. 345,000 brewed coffees for those interested during the promotion | 1 satisfied client
• the challenge: In any in-store promotion, adhering to store regulations is one of the key factors. Each retail chain has its own set of rules, which are often not very accommodating to unique and eye-catching solutions - or if they are, the cost can be significant. Therefore, keeping the store deployment rules in mind, it is challenging to design a creative setup within the constraints of a standard-rate booking. But we did it!
Our Omnia Barista counter was not only practical but stood out among in-store promotions while staying within the standard-rate setup framework.
-> based on post-sales results, the campaign phase was extended four times with additional locations
OREO MEGA DUNKIN ROADSHOW
Have you ever dipped crackers in milk WITH A DRONE?
• client: Mondelez
• brand: Oreo
• task: national Oreo roadshow on 43 square meters, with tasting and sampling, the opportunity for participants to play a real drone flying game on site
• timing: 1.5 month active campaign phase
• in numbers: national roadshow 9 stations | 1350 promotional work hours | coordinating a team of 5+7 people | approx. 120,000 direct contact numbers | 128,000 distributed promotional products (well, many of them ended up in a giant glass of "milk") | 1 satisfied client
• the challenge: Deliver a spectacular showcase highlighting that Oreo tastes best when dipped in milk. The client’s vision demanded bold creativity, but turning these ambitious ideas into reality required flawless execution—a true test of project management.
This project stands out as one of the most challenging in my career. It involved managing a 43-square-meter installation as part of a nationwide roadshow. Each location required not only venue coordination but also airspace approval, as participants engaged with a programmed drone to drop Oreos into a giant glass of milk.
Overseeing logistics, managing a large team for setups and tear-downs, and ensuring an uninterrupted supply of tasting materials and drone refills were critical to success. This project demonstrated my ability to manage complexity, lead effectively, and deliver exceptional results under pressure.
-> reordering and organizing activities over a 2-year period
VODAFONE OUTDOOR AND INSTORE LEAD-COLLECT ACTIVITION
A funny gif online or a calendar printed with family portrait?
• client: Vodafone
• brand: Vodafone Merry GIFmas activity
• task: nationwide in-store and outdoor roadshow with installations, GIF creation, and the option to print a calendar from the completed image at Vodafone stores, objective: lead generation and brand experience
• timing: 1-month active campaign phase
• in numbers: a total of 28 locations in 17 cities in parallel | 4,694 working hours | 352 promotional sessions | with 83 trained people | approx. 65,000 interactions | 12,000 distributed branded gifts | 8,000 valuable leads | 1 satisfied client
• the challenge: Vodafone aimed to create an outdoor activation that would drive participants to visit a nearby store. During the busy holiday season, the question was: what could attract people without requiring a high-value gift?
Our solution: At the outdoor event, visitors could take part in a festive Christmas installation, where a personalized GIF was created for them. Those who wanted a high-quality printed calendar featuring their best photo had to collect it in-store.
This approach seamlessly combined online and offline engagement. The GIFs generated significant branded content on social media, while the printed calendar encouraged store visits. The result? A happy Vodafone with enhanced brand visibility and satisfied store staff who had the opportunity to engage with potential customers during their visit.
-> reordering and organizing activities over a 3-year period
BELVITA SAMPLING AND OOH APPEARANCE
Enjoy softness in a surprising place!
• client: Mondelez
• brand: Belvita Softy biscuit
• task: 1, product launch with special OOH appearance in a busy public area, 2, nationwide creative sampling
• timing: 2-month active campaign phase
• in numbers: 12 cities | 432 working hours spent on bicycles | 45,850 sample products distributed during sampling | 1 satisfied client
• the challenge: Launching the new soft Belvita biscuit required more than just the typical sampling efforts. The client sought an unconventional approach to highlight the product’s soft texture in an engaging and memorable way. They wanted to showcase the biscuit’s unique softness in a bold, attention-grabbing location.
Thus, the world’s first “Soft Stop” was born. We transformed one of Budapest’s busiest public transport stops into a soft, cozy waiting area, allowing people to relax in plush surroundings while waiting for their bus or tram.
The result? We loved it, the client loved it, and most importantly, the waiting crowd loved it too!
TUC FESTIVAL APPEARANCE
TUC is rocking the party – also at Festivals
• client: Mondelez
• brand: TUC cracker
• task: festival appearance, presentation and promotion of product flavor variants, penetration increase
• timing: 2-month active campaign period
• in numbers: 4 Festival locations | 372,000 contact numbers | 190 promotional working hours | 495,000 distributed product samples | 1 satisfied client
• the challenge: Festival activations present significant professional challenges. At these events, every brand competes with highly eye-catching setups, making it essential to stand out. However, this project had a limited budget, so we needed an idea that wasn’t costly to produce but had a strong “fun factor” to draw festival-goers in.
This is how the TUC Wrecking Ball concept was born. The flagship product variant was the tomato-flavored cracker, inspiring the idea of a giant tomato wrecking ball. Participants could use it to knock each other off their feet, creating a playful and engaging experience. Meanwhile, we ensured that all other product variants were prominently displayed, sampled, and communicated through visual elements and product tasting.
The result? The wrecking ball installation became a festival favorite, returning for two more consecutive years. Sales of TUC cracker variants, including the tomato flavor, soared in stores following the activations.
-> reordering and organizing activities next 2 year